Yves Saint Laurent's sustainable couture
Yves Saint Laurent, which is part of the Kering Group, has decided to stop producing clothing that includes animal fur as of 2022. The brand is the last of the Kering group to have done so, following Gucci, Balenciaga, Bottega Veneta, and Alexander McQueen. From a sustainable point of view, this act is certainly significant, since it is aimed at the preservation of animal species in the world and the production of clothes that do not involve the exploitation and mistreatment of animals in general. As a matter of fact, this activity is surely seen in a positive way. There is growing attention towards sustainability, not only of the environment but also of the flora and fauna as a whole. However, it should be pointed out that these actions were taken after several animal rights groups put a lot of pressure on brands to stop the production of these items. The question is now legitimate: did they decide to stop producing because of the pressure (following their "brothers" who
